Engaging Local Customers for a Neighborhood Café
A small, independent café in Australia was looking to attract more customers and create an online community to complement their in-store experience. Known for their artisanal coffee and cozy ambiance, the café wanted to leverage social media to showcase their unique offerings and connect with the local audience.
Engaging Local Customers for a Neighborhood Café
A small, independent café in Australia was looking to attract more customers and create an online community to complement their in store experience. Known for their artisanal coffee and cozy ambiance, the café wanted to leverage social media to showcase their unique offerings and connect with the local audience.
INDUSTRY
Café & Hospitality
Service
Social Media Strategy
LOCATION
Australia
CHALLENGES
Limited Digital Presence and Low Engagement
The café needed a structured social media approach to increase awareness and drive both online and in-store customer engagement.
Inconsistent Content and Visual Branding
The café’s posts were irregular and lacked a cohesive aesthetic, limiting their ability to attract followers and engage current customers.
Slow Follower Growth & Minimal Interactions
Without a strategy in place, their social media following grew slowly, and engagement levels were low.
SOLUTIONS
Creating a Cohesive Brand Through
Engaging Social Media
Our strategy focused on visually-driven content and community interaction to
enhance the café’s online presence.
1
Branding Consistency Across Social Media
Crafted a unified aesthetic and posting rhythm that reflected the café’s welcoming atmosphere and artisanal quality.
2
Localized Social Media Ads for Increased Foot Traffic
Ran geo-targeted ads showcasing menu items and special events, drawing more nearby customers to visit the café.
3
Interactive Content to Boost Community Engagement
Encouraged customer participation with polls, Q&A sessions, and user-generated content, fostering a sense of connection.
RESULTS & BENEFITS
Expanded Reach and Stronger Community Engagement
Over 4-6 months, the café experienced significant improvements in social media engagement and customer loyalty, resulting in increased foot traffic.
Larger Social Audience
The café saw an 80% increase in followers, expanding its reach within the local community.
Higher Post Engagement
Visual content and interactive posts resulted in a 70% rise in likes, comments, and shares.
More Walk-In Traffic
Social media campaigns drove a 50% boost in foot traffic, attracting new customers to the café.
Stronger Customer Loyalty
Engaging online presence fostered repeat visits, deepening connections with loyal, local customers.
Followers Growth
0
+
More Improvement Rate
0
%
Increase in first-time walk-ins
0
%
Growth in repeat customer traffic
0
%
Testimonial
Client Feedback
Thanks to HiveLift, our café has become a local favorite both online and offline. Their social
media strategy truly captured our unique vibe and helped us build an enthusiastic
community around our brand. We’ve seen a marked increase in new customers, and ourregulars are more engaged than ever!
— Ella Robinson,
Owner and Manager of Local Café
